What is KILB (K.I.L.B) ? The Irfan Khan Ad

August 5th, 2008 by Mani Karthik Discuss this article »

It’s good time for series ads alright? I remember, the first one was “Digen Varma” (for Mango fruity ad), which was big hit during my school days. I personally like all the series ads as they have a “kick” to them.

They take advantage of our curiosity and the natural mouth to mouth publicity reaches a peak before the product is launched. Great strategy and works like a charm.

K.I.L.B-What is KILB?

Now recently, Irfaan Khan is seen featuring a “unknown brand” with the tag line – “Kya apko KILB hai?” Another good series ad, where Irfaan Khaan is seen as a doctor and asking if you have KILB?

I like this guy, he’s got a special way of dialogue delivery and body language – very convincing, which was evident from the “Hutch Kabootar” ads.

Now, my guesses are that this is an AIDS awareness program. Where the idea to propagate is “AIDS does not spread by touching.”

Not sure if there are more episodes in this series coming up, but I think it’s gaining on.

Let’s wait and watch.

Update – ——

Very reliable sources hinted that this might be a Vodafone ad launching their new product.

If yes, what a pity..they haven’t used the online media at all.

But still…what the hell is K.I.L.B ?

Update 2 ————

I think it is “Kisi ki Iphone Lene ki Bukhar”.
Kya aapko KILB hai? Means, do you have the disease of staring/taking/using others iPhone.

KILB choone se nahi phailthi…KILB does not spread on touch. But USE or even SIGHT.

Update 3

Okay, guys! Suspense over. No Vodafone, no AIDS – It’s from Aegon Religare – “Kum Insurance Lene Ki Bimari”

:D

39 Responses Add your own

  1. dinu says:

    yea… should wait n see ;)

  2. Mani Karthik says:

    Kissing Is love Baat… :D

    Krazy Inflated Bills? :-p

    :(

  3. sachin says:

    yes I read on some other blog
    K=keyboard
    I=iphone
    L=?
    B=?
    fill the spaces and mail me the answer :)

  4. Mani Karthik says:

    Kyunki iPhone is the Latest Brand :-p

  5. rajeev sharma says:

    Kyaa aapko Iphone Lene ka Bukhaar hai

  6. Mani Karthik says:

    Nice one Rakeev. Atleast, makes some sense :D

  7. Mani Karthik says:

    Brutus – That’s a clever build up. But not quite right to convince me.

  8. putti says:

    yeh bahut hi wahiad kism ki advertisement hai…………yeh 10 -10 rs ka ad karne wala IRFAN KHAN (KYA HAI BHAI ……….CHAKKAR KYA HAI………..)chote recharge ki aulad …………………..akhir hai kya K.I.L.B???????????

  9. jitendra says:

    Hay what is it?It’s exploting mankind curiosity……Hay man what does it mean KILB.?????????????

  10. ChiefBrutus says:

    HAHAHA.. TX MANI KARTHIK

  11. Mani Karthik says:

    Someone told me it’s got to do something with iPhone, since vodafone is launching it this season. :D

  12. komo says:

    this what this ad is all about……jessi . Jessi….who guessed it wz ugly betty

  13. amit says:

    sale chuiya bana rahe hai KILB ke nam se……aur ad karne wala bhi chutiya hai

  14. ATUL says:

    Kya Itne Lamba Bore koi aur kar sakta hai , Ye IRFAN SALA NAMOONA hai

  15. ATUL says:

    chaman hai sala

  16. Tapan says:

    Yar, itna bokhala kyun rahe ho?
    K-al ka I-ntajar, L-ayega B-ahar

  17. SUNNY says:

    it means
    “KITNA ISKO LATKAU BHAI”

  18. NASIR says:

    “Kya apko KILB
    K=Kaam dam wala
    I=Iphone
    L=Lena
    B=Baki
    hai?”

  19. Mani Karthik says:

    @NASIR – Nice one, but not yet quite there..right?

    Someone says – KILL BILL … :D More relevant right?

  20. ankush says:

    its a bigadda campaign .. it means kyunki i love bigadda …

    kasam se baaapu … i should log in and bigfart in bigadda

  21. Mani Karthik says:

    Big Adda? No way !

  22. ravi naik says:

    Irfaan Khan is a born actor and I am dammmmm curious to know what is K.I.L.B

  23. Jeet says:

    Just received a mail from someone.. it’s bigadda’s new campaign. Kyonki I love bigadda.. I don’t like it :)

  24. Mani Karthik says:

    BigAdda? That’s a big spoof ! It’s trying some “free” publicity may be… Shame!

  25. Aroon says:

    Its a campaign for aegon religare

  26. anand says:

    k-kyon
    i-itni
    l-lambi
    b-bakwas

    kar rahe ho irfan bhai…………….mujhe lag raha hai ye bingo ka add he

  27. Mani Karthik says:

    @anand – that’s a nice one. lol

    k-kyon
    i-itni
    l-lambi
    b-bakwas

  28. Sumit says:

    Even I do not know what is KILB but it is sure that we both know same thing about KILB… I ws also thinnking either is is AIDS or HUTCH or anything other social deeds. Let us see…. byeee

  29. SYED MOIN says:

    KILB: KYA AAPKO KUM INSURANCE LENE KI BIMAARI HAI ?
    Kyun sahi kahaa naa??

  30. SYED MOIN says:

    KILB: KUM INSURANCE LENE KI BIMAARI !!

  31. Jaggu says:

    KiLB- kum insuarance leni ki beemari, outdoor campaign is going on and it ends the teaser. Religare is doing it

  32. [...] hell is K.I.L.B? Well to be honest nobody knows what K.I.L.B is! some believe K.I.L.B to be an advertisement from vodafone and some say it to be the advertisement by Bigadda of their relaunch as a poster of Irfan Khan [...]

  33. Vittal says:

    KILB – Solid ad from Aegon Religare…at least a good eye opener for all of us

  34. yogesh says:

    K-:Kite
    I-:In the sky
    L-:Leave from the
    B-:Basant

  35. tarun says:

    KILB = “Kum Insurance Lene Ki Bimari

  36. ANIL says:

    ha mujhe kilb hai matlab kam insurance lene ki bimari contact me 9959991743 or mail me {hyderabad}

  37. JIA MEHTA says:

    KILB-KUM INSURANCE LENE KI BIMARI

  38. [...] web prognosticator offered “Kya aapko Iphone Lene ka Bukhaar hai?”; there was also the discovery that a [...]

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