It’s good time for series ads alright? I remember, the first one was “Digen Varma” (for Mango fruity ad), which was big hit during my school days. I personally like all the series ads as they have a “kick” to them.
They take advantage of our curiosity and the natural mouth to mouth publicity reaches a peak before the product is launched. Great strategy and works like a charm.

Now recently, Irfaan Khan is seen featuring a “unknown brand” with the tag line - “Kya apko KILB hai?” Another good series ad, where Irfaan Khaan is seen as a doctor and asking if you have KILB?
I like this guy, he’s got a special way of dialogue delivery and body language - very convincing, which was evident from the “Hutch Kabootar” ads.
Now, my guesses are that this is an AIDS awareness program. Where the idea to propagate is “AIDS does not spread by touching.”
Not sure if there are more episodes in this series coming up, but I think it’s gaining on.
Let’s wait and watch.
Update - ——
Very reliable sources hinted that this might be a Vodafone ad launching their new product.
If yes, what a pity..they haven’t used the online media at all.
But still…what the hell is K.I.L.B ?
Update 2 ————
I think it is “Kisi ki Iphone Lene ki Bukhar”.
Kya aapko KILB hai? Means, do you have the disease of staring/taking/using others iPhone.
KILB choone se nahi phailthi…KILB does not spread on touch. But USE or even SIGHT.
Okay, guys! Suspense over. No Vodafone, no AIDS - It’s from Aegon Religare - “Kum Insurance Lene Ki Bimari”
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August 5th, 2008 at 8:41 am
yea… should wait n see
August 5th, 2008 at 9:11 am
Kissing Is love Baat…
Krazy Inflated Bills? :-p
August 5th, 2008 at 11:32 am
yes I read on some other blog
K=keyboard
I=iphone
L=?
B=?
fill the spaces and mail me the answer
August 5th, 2008 at 2:44 pm
Kyunki iPhone is the Latest Brand :-p
August 5th, 2008 at 4:22 pm
Kyaa aapko Iphone Lene ka Bukhaar hai
August 5th, 2008 at 4:24 pm
Nice one Rakeev. Atleast, makes some sense
August 6th, 2008 at 3:49 am
http://www.u2b.in/2008/08/06/irfan-khans-kilb-revealed/
The cat is out.. the secret is revealed… Check it out.
http://farm4.static.flickr.com/3164/2734825067_7bc7226bc7_o.jpg
-Chief Brutus
August 6th, 2008 at 5:49 am
Brutus - That’s a clever build up. But not quite right to convince me.
August 6th, 2008 at 7:04 am
yeh bahut hi wahiad kism ki advertisement hai…………yeh 10 -10 rs ka ad karne wala IRFAN KHAN (KYA HAI BHAI ……….CHAKKAR KYA HAI………..)chote recharge ki aulad …………………..akhir hai kya K.I.L.B???????????
August 6th, 2008 at 7:31 am
Hay what is it?It’s exploting mankind curiosity……Hay man what does it mean KILB.?????????????
August 6th, 2008 at 7:40 am
HAHAHA.. TX MANI KARTHIK
August 6th, 2008 at 11:30 am
Someone told me it’s got to do something with iPhone, since vodafone is launching it this season.
August 6th, 2008 at 3:25 pm
this what this ad is all about……jessi . Jessi….who guessed it wz ugly betty
August 6th, 2008 at 4:35 pm
sale chuiya bana rahe hai KILB ke nam se……aur ad karne wala bhi chutiya hai
August 6th, 2008 at 5:55 pm
Kya Itne Lamba Bore koi aur kar sakta hai , Ye IRFAN SALA NAMOONA hai
August 6th, 2008 at 5:56 pm
chaman hai sala
August 7th, 2008 at 4:18 am
Yar, itna bokhala kyun rahe ho?
K-al ka I-ntajar, L-ayega B-ahar
August 7th, 2008 at 4:27 am
it means
“KITNA ISKO LATKAU BHAI”
August 7th, 2008 at 5:33 am
“Kya apko KILB
K=Kaam dam wala
I=Iphone
L=Lena
B=Baki
hai?”
August 7th, 2008 at 5:41 am
@NASIR - Nice one, but not yet quite there..right?
Someone says - KILL BILL …
More relevant right?
August 7th, 2008 at 7:32 am
its a bigadda campaign .. it means kyunki i love bigadda …
kasam se baaapu … i should log in and bigfart in bigadda
August 7th, 2008 at 7:47 am
Big Adda? No way !
August 7th, 2008 at 7:51 am
Irfaan Khan is a born actor and I am dammmmm curious to know what is K.I.L.B
August 7th, 2008 at 8:33 am
Just received a mail from someone.. it’s bigadda’s new campaign. Kyonki I love bigadda.. I don’t like it
August 7th, 2008 at 8:55 am
BigAdda? That’s a big spoof ! It’s trying some “free” publicity may be… Shame!
August 7th, 2008 at 10:18 am
Its a campaign for aegon religare
August 7th, 2008 at 10:23 am
k-kyon
i-itni
l-lambi
b-bakwas
kar rahe ho irfan bhai…………….mujhe lag raha hai ye bingo ka add he
August 7th, 2008 at 10:28 am
@anand - that’s a nice one. lol
k-kyon
i-itni
l-lambi
b-bakwas
August 7th, 2008 at 4:27 pm
Even I do not know what is KILB but it is sure that we both know same thing about KILB… I ws also thinnking either is is AIDS or HUTCH or anything other social deeds. Let us see…. byeee
August 8th, 2008 at 4:15 am
KILB: KYA AAPKO KUM INSURANCE LENE KI BIMAARI HAI ?
Kyun sahi kahaa naa??
August 8th, 2008 at 4:16 am
KILB: KUM INSURANCE LENE KI BIMAARI !!
August 8th, 2008 at 5:28 am
KiLB- kum insuarance leni ki beemari, outdoor campaign is going on and it ends the teaser. Religare is doing it
August 8th, 2008 at 8:52 am
[...] hell is K.I.L.B? Well to be honest nobody knows what K.I.L.B is! some believe K.I.L.B to be an advertisement from vodafone and some say it to be the advertisement by Bigadda of their relaunch as a poster of Irfan Khan [...]
August 8th, 2008 at 2:03 pm
KILB - Solid ad from Aegon Religare…at least a good eye opener for all of us
August 9th, 2008 at 2:28 pm
K-:Kite
I-:In the sky
L-:Leave from the
B-:Basant
August 19th, 2008 at 10:12 am
KILB = “Kum Insurance Lene Ki Bimari
August 19th, 2008 at 11:38 am
ha mujhe kilb hai matlab kam insurance lene ki bimari contact me 9959991743 or mail me {hyderabad}
August 19th, 2008 at 2:16 pm
KILB-KUM INSURANCE LENE KI BIMARI
August 25th, 2008 at 11:59 am
[...] web prognosticator offered “Kya aapko Iphone Lene ka Bukhaar hai?”; there was also the discovery that a [...]