I have to admit it. Not sure if it’s the taste or the brand. Pepsi is cool to me.

You know we guys tend to develop a sort of likeness to one particular brand even before trying it or knowing what it is. We also tend to dislike some brands similarly.
I had a problem with Coke. I didn’t like the ads. It was always red and tinges of red. It always had a “loudness” to it. And I didn’t like the ads at all. They weren’t cool compared to pepsis. I wouldn’t prefer something like that to take home from the store shelf.

You know the coca-colas font is more suited for a washing-soap brand according to my opinion. It was flowery, long tailed, curvy and more feminine kind of. But it also threw a “wanna be” macho image through the ads. I felt like, this guys is thinking in his mind “Damn! Somebody 30 years ago fixed a stupid font to me, and I can’t get rid of it now.”
It’s like a chinese trying to be an Indian. It’s totally contradictory and everything just juts out. All the while, the ads and fillers always “tried” to be cool. Nah, Coke not for me.

Pepsi, on the other hand, although belittled too often for it’s “sweet” image, was cool and hep to me. I love the blues-white-red combination. It is a perfect mix and balance of everything. It was always youth, new, fresh, improving..ah, just like how I want it to be. Probably it’s because Pepsi has taken more avatars than Coke (Remember Vanilla Coke where Vivek Oberoi played Elvis?) that were successful. As I said earlier, Coke was always “trying” but never succeeded.

Look at the brand ambassadors with Pepsi and Coke.

Pepsi - Shahrukh, John, Amithabh Bachhan, Sachin Coke - Aamir, Hrithik, Aishwarya ?

Well, there may be others but I can’t think of any now. Poor recall value !

And, do you know what I liked most about Pepsi? When Coke went through trouble times, alleged of exploiting natural resources, Pepsi did not use it for their advantage.

My thoughts may be skewed but, Pepsi - I love you.

Tags: pepsi, coke, beverages, consumers, india, retail

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