I was exhilarated to see a twitter feed for Virgin mobile. None of them have done this before and cheers to Richard Branson for being the first. The blog out reach and social media marketing craze has caught up in India too and this is the finest example for it. Check it out. Blogged with the Flock [...]

I have to admit it. Not sure if it’s the taste or the brand. Pepsi is cool to me. You know we guys tend to develop a sort of likeness to one particular brand even before trying it or knowing what it is. We also tend to dislike some brands similarly. I had a problem with Coke. [...]

Yea - virtually it’s just not possible, but that’s how I feel like when I tune just another news channel on TV. These days, there are just too many of them isn’t it? There’s NDTV, CNN IBN, uhhmm….hmm… well you get the point there right? Too many of them = Less recall value. If I’m right, I think [...]