The kind of things you hear on the internet. Overwhelming. Exciting. Blunt. Fake. Real. Not necessarily in that order but largely can be classified in to those tags. Well, let’s for a moment get out of the internet world and talk as in real life. How many times we hear people bragging, meaningless rants, self obsessed promises, vague concerns – things like that? All the time. At first you smile forcibly ...More »

This one was hilarious. Aggressively hilarious. The Hindu got it right this time targeting the youth with a pointy edge. But I thought it still had that little dumb factor with it. Why? The “actors” weren’t that convincing. I could spot one of them who was already on a show on Fox Traveller – Life Mein Ek Bar. However, to imagine how Times of India would take it is even more hilarious. If ...More »

I loved the concept since college days. Delighting your customer with something extra when they least expected. I for once knew it would pay off every single time. But the kind of effort and time that goes behind each customer delight experience is huge compared to what you’re supposed to do and sometimes even unfair to your business. At this point experts are inclined to conclude that customer delight might even be a ...More »

Its been an amazing journey so far. The flirting, the love, the fun we had all these years. Words are not enough for me to explain how I’ll miss you but you leave me no choice. It all started way back in 2007 when I was new to Twitter. I found you at this party where you were chatting with  some of our common friends then. You got my attention at the ...More »

Shhhh…! Don’t tell them. No seriously, don’t. Read on and you’ll find why. This whole thing about Facebook and people liking your posts is all about Psychology I tell you. Simple human psychology. Know what’s fascinating about psychology? It sounds silly, and people pushes it aside. But while they do it, they’re actually liking the damn thing – sub consciously! See, I told you..we’re already talking subconscious et al ! First off, you ...More »

There are two kinds of people in the world today. The ones who’re facebook addicted, and the one’s who’re uncool. Now, don’t argue about the addiction part. 99% of facebook users don’t accept that they’re addicted. Because it’s a fact, and facts always irk people. If you’re on Facebook, you’re an addict. You might fall into one of the categories though. Mild, Casual, Strong & Painful. Some people believe ...More »

Found this beautiful infographic that shows the differences between animals and human beings. Click on the picture for the hi-res version. More »

This year’s Time Magazine, Person of the Year award was given to “The Protestor” made incredibly popular by the iconic cover page image. The image looked like an illustration but it turns out that the person is for real. Check out the photos. Sarah Mason is her name, her age 25 years, and was arrested during protests. The photo was taken last November by Ted Soqui (Check the blog). Via More »

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Dhanush’s Kolaveri song is probably the proper first of its kind viral video hit in the Indian Digital space. A clear example of how properly designed content can hit-overturn everything without burning your pocket. The Kolaveri song had all the ingredients needed for a viral hit that would ring a bell with everyone. It’s the content that works the “magic”, nothing else. It would be interesting to compare the SRK extra vaganza Ra-One and Kolaveri ...More »